Senior Performance Marketing Manager

Are you a growth-minded performance marketing specialist who would like to join our highly skilled scale-up team to revolutionize digital English learning with AI and to grow fast on a global scale? If so, this position might be for you.

Our advertising spend is currently about 400k$ per month, and we are looking to double it during the next few months, especially by expanding from North and South America to Europe. That’s why we are now looking for a Senior Performance Marketing Manager to join our data-oriented marketing team in Tampere, Finland.

This is a permanent role in which we expect you to take on many responsibilities quickly. You will have hands-on responsibility for our user acquisition in Meta, Google, and possibly in other channels as well. You will work alongside our marketing team, which produces creatives in-house every week and reports to our CMO. We expect you to quickly understand what has been working for us so far and, while maintaining that, start contributing your own ideas and insights.

Our spacious office is located in the beautiful Tampella area at Verstaankatu 1, 33100 Tampere. We value teamwork and close collaboration, which is why we work together at the office on Mondays and Wednesdays, while other days offer flexibility for remote work. The work is done during regular working hours with a sliding start time (7–9) and end time (15–17). The salary range for this position is 6000–8000 €/month.

Key responsibilities:

• Planning, setting up, monitoring, and optimizing user acquisition campaigns hands-on in Meta, Google, and possibly in other channels.

• Constantly optimizing our user acquisition towards ROAS and growth.

• Evaluating key performance metrics, executing tests (creatives, channels, media products), and optimizing accordingly to achieve targets. 

• Managing budgets and thorough, dynamic media planning, efficiently allocating budget to different sources based on performance, together with the CMO.

• Working closely together with our in-house creative team to ensure optimal content and creative assets performance.

• Provide regular reports and insights to senior management on channel performance and growth opportunities.

• Stay on top of the most up-to-date industry trends, the competitive digital landscape, user needs, and the latest digital marketing products to continuously learn and innovate.

What do we expect from you?

• Performance Marketing Experience: 5+ years of hands-on UA experience with proven results in strategy development, campaign planning, execution, analysis, and optimization.

• During the past 3 years, you have spent hands-on, with full ownership, at least 5 million euros in conversion or ROAS-based Meta and/or Google Ads campaigns internationally.

• You have an in-depth understanding of Meta and Google ads, especially regarding conversion-based campaigns. Additional platforms are a big plus (e.g., TikTok, LinkedIn, X, ad networks)

• You have a passion for optimization to drive performance targets.

• Your industry experience and entrepreneurial attitude show in your love towards problem-solving and constant change.

• You are a self-starter who can work independently to achieve agreed-upon goals, but you also know how to work effectively as a team member.

• BS or MS degree in business or other relevant field (e.g., statistics, economics, computer science).

• Good communication skills in English for cooperating with both technical and creative colleagues.

An outstanding applicant would also have:

• Strong skills in statistical methods (e.g., hypothesis testing)

• Experience with ASO and/or SEO

What we offer you:

By joining Master English, you will become part of a cutting-edge team dedicated to revolutionizing how English is learned with AI. We offer a dynamic and forward-thinking work environment where you’ll have the opportunity to:

• Drive growth for our AI-based English learning app on an international scale.

• Contribute to a project that makes learning English accessible and engaging for millions of learners.

• Collaborate with an international, multidisciplinary team that shares your enthusiasm for digital marketing, mobile apps, and AI technologies.

• Enjoy the benefits of a balanced work-life schedule with in-office collaboration and remote flexibility.

Work location: Verstaankatu 1, 33100 Tampere. If you currently live somewhere else but are willing to relocate to Tampere on a fast schedule, we are ready to help with relocation matters.
Work starts: As soon as a suitable person is found
Application period ends: 4.5.2025
Working time: Full-time position, permanent contract

Tell us why you would be the right fit for this position and send us your application and CV through this Recruitee page. Please include information regarding your strongest UA channel and how much you have spent hands-on in conversion or ROAS-based campaigns during the past 3 years.